iPinYou is the world’s leading digital advertising company. Through data and machine learning algorithm, iPinYou served thousands of brands across Asia, Europe and North America.
Since established in 2008, iPinYou has continued bringing innovation to digital advertising trading and audience targeting technology in China, including Programmatic Direct Buying (PDB), Private Market Place (PMP), mobile, Over The Top (OTT) programmatic buying, to help advertisers connect with Chinese audience.
iPinYou has formed the world's prominent research team, introduced leading immense data research methods in the field of advertising technology, and developed Optimus™ system. This technique permits China's largest Internet user behavior data, patented on its audience analysis model, and ad optimization algorithm. Optimus™ system supports programmatic ad buying on PC banner, video and mobile as well as cross-screen of these three.
Entirely, a majority of prominent brands in industries such as FMCG, automobile, IT, finance, e-commerce, and gaming are using iPinYou programmatic buying platform to uplift their brand awareness and to improve their operational efficiency. The platform has effectively served thousands of branding advertisers and tens of thousands of small and medium-sized enterprises. According to authoritative data, iPinYou represents 59.8% market share of brand programmatic buying in China. The future of advertising lies in Data + Technology.
Grace Huang Founder / CEO
Grace Huang, founder and CEO of iPinYou, takes full charge of the strategic planning and operational management of iPinYou. She is the first brand marketing expert who introduced behavioral targeting, RTB and DSP concept to Chinese market. She worked in the Marketing Department of Procter & Gamble Group and was in charge of brand marketing and hence has accumulated abundant branding and marketing experience. Thereafter, she worked in the world's top consultant firm McKinsey and offered marketing strategy consultation for many world-class enterprises. She graduated from Peking University majoring in both law and English, then attended UCLA and got a MBA degree.
Mark Xie Co-Founder / COO
He is a digital marketing expert based on analyzing consumers' behaviors. He is adept at integrating technology innovation and traditional commercial solutions. He has many years of experience in innovative marketing solutions promotion in FMCG and Internet industry. He worked as general manager in a well-known retail digital marketing company, as well as General Manager of Fedex-Kinkos. He also served as the terminal marketing channel director in many other multinational brands such as Procter & Gamble, SC Johnson Wax, Remy Martin, etc. He has bachelor and master degree of law in Peking University. He also has EMBA from China-Europe International Business School.
Dr. Xuehua Shen Co-Founder / CTO
He devoted himself in personalized advertising research and user behavior analytical modeling based on Hadoop cloud computing platform in America's biggest data exchange and DMP company Bluekai. He was engaged in search algorithm, including personalized search and search result real-time dynamic test platform based on user behavior in Google headquarters in Silicon Valley. He has a Ph.D. in University of Illinois in the United States majored in computer science. His research directions include information retrieval and data mining. His doctoral thesis is Personalized Search. He also published thesis on SIGIR, SIGKDD, WWW, CIKM, ICDE and UMAP during his doctoral period. One of the patents he applied during his doctoral period was Real Time Implicit User Modeling for Personalized Search (pending), which was commercialized in startup company Surf Canyon in Silicon Valley. He got his bachelor degree from Nanjing University majored computer science.
Sara Ye President of International Markets
Previously CEO of iProspect & Amnet China, managing all performance marketing and programmatic buying business operation for all Aegis clients. Before joining Aegis, was President of Mediabrands Audience Platform at IPG. Before IPG, was Managing Director of GroupM Performance Marketing at WPP, heading the strategic and operational development of GroupM’s four agencies’ digital search marketing in China. Prior to joining GroupM at WPP, worked for Google in both Google Mountain View Headquarters and Google China for four years after obtaining MBA degree. Holds a PhD and MBA from the University of Texas at Austin in the United States.
In December, 2015, the company demolished VIE structure and returned to the domestic capital market, and completed 500 million Pre-IPO financing.
In December, 2015, iPinYou DSP for SME Version 3.0 was unveiled, an updated DSP for small and medium-sized enterprises.
In November, 2015, iPinYou built strategic cooperation with AsiaInfo and established big-data associated laboratory.
In November, 2015, iPinYou went into close partnership with Mi Gu (a subsidiary of China Mobile), AsiaInfo and UnionPay Smart.
In October, 2015, iPinYou built cooperation with Integral Ad Science (IAS) to solve the problems of brand safety and visibility jointly.
In October, 2015, iPinYou became the first company integrated with the flow of Xiaomi mobile advertising platform.
In September, 2015, iPinYou launched cross-screen data management platform for SME.
In July, 2015, iPinYou established BoarderX Lab in North America, creating crossborder DSP platform and deepening the international strategy.
In June, 2015, iPinYou became one of the first companies integrated with the DMP of Tencent.
In April, 2015, iPinYou integrated with the mobile video inventories from seven mainstream video media, including YOKU, Tencent, IQIYI, SOHU TV, PPTV, LETV and Funshion.
In December, 2014, among the three mobile marketing awards bestowed on iPinYou were Leading Brand Award from China International Advertising Festival, Best Advertising Award from Golden Coordinate and Mobile Innovation Grand Award from TopDigital. The achievements ranked first in the mobile DSP industry.
In July, 2014, iPinYou took the lead in launching the first DSP designed with PDB (Programmatic Direct Buy) function and also rolled out the first PDB case in China.
On August 16, 2013, iPinYou cooperated with many leaders in RTB industry and jointly launched iPinYou DSP Optimizer Certification Training Program.
In July, 2013, iPinYou successfully integrated with the ad exchanges of Baidu and YOKU, and till then, has connected with all China's domestic mainstream ad exchanges.
In June, 2013, as the only Internet advertising technology company, iPinYou won the honor to rank among the "21 Future Stars" issued by China Entrepreneur in 2013.
On June 12, 2013, iPinYou was invited to attend the Global Digital Advertising Top Conference (ATS) in Singapore.
On April 8, 2013, iPinYou formally entered into the small and medium-sized enterprises' market and released iPinYou DSP, which became a useful tool to promote brands for small and medium-sized enterprises.
In April, 2013, iPinYou, in alliance with IResearch and other companies, launched the Convention on the Use of Internet Behavior Data for China's Internet advertising industry, to promote industry self-discipline and sound development of Internet advertising industry.
On April 2, 2013, iPinYou, associating with institutions of the world's top universities such as Princeton University, Peking University and Harvard University, announced the start of the first Global RTB (Real-Time Bidding) Contest.
In January, 2013, iPinYou successfully integrated with Sina's ad exchange SAX, becoming the first DSP connected with SAX.
On January 15, 2013, iPinYou finished Round B financing, and raised USD 20 million in financing, which were to be used in upgrading iPinYou's technology and products, developing markets, and acquiring talents. It is the first financing in China's RTB market that has reached the scale of tens of millions of dollars.
iPinYou is now growing fast into the most valuable Internet technology company. Looking back, we have achieved numerous honors, affirmations and supports; going forward, we will focus further on creating a better future. We believe that the future of advertisement lies in data and technology. Working together, let's create an intelligent new era of digital advertising.
We are a dynamic team looking to make a big impact in a global way. We work hard and move fast. We want to change the world while having fun at the same time. Most of all, we’re dedicated to making cross border ecommerce and marketing better for all involved. If you have a passion for this space, we’d love to hear from you.
Please contact us
America Office: email@example.com
China Office: firstname.lastname@example.org
Address: Room 901, Tower A, Lecheng Center, Chaoyang District, Beijing
Zip Code: 100022
Seattle Office－iPinYou International
Tel: +1(425) 406-8630
Address: 4040 Lake Washington Boulevard NE, Suite 203, Kirkland, WA 98033
Silicon Valley Office
Address: 298 S.Sunnyvale Ave, Suite 104, Sunnyvale, CA 94086
Hong Kong Office
Address: Unit 806, 8/F, Tower 2, Cheung Sha Wan Plaza, 833 Cheung Sha Wan Road, Hong Kong
Address: 6th Floor, Huihai International Plaza, Xuhui District, Shanghai
Zip Code: 310000
Address: Room 505, Gaodezhidi Plaza, Tianhe District, Guangzhou
Zip Code: 510000