iPinYou is the largest programmatic buying DSP provider in China and is one of the first companies bringing audience-targeted programmatic buying to brands in Asia. iPinYou has 59.8 percent of China's programmatic buying market and features China's largest audience analysis database while leveraging big data processing capabilities. iPinYou is able to integrate all major domestic ad exchange platforms that supports mobile, PC, video ads and cross-platform ads with a daily average of more than 24 billion ads.
Since established in 2008, iPinYou has continued bringing innovation to digital advertising trading and audience targeting technology in China, including Programmatic Direct Buying (PDB), Private Market Place (PMP), mobile, Over The Top (OTT) programmatic buying, to help advertisers connect with Chinese audience.
iPinYou has the world's prominent research team, introduced leading immense data research methods in the field of advertising technology, and developed Optimus™ system. This technique permits China's largest Internet user behavior data, patented on its audience analysis model, and ad optimization algorithm. Optimus™ system supports programmatic ad buying on PC banner, video and mobile as well as cross-screen of these three.
Entirely, a majority of prominent brands in industries such as FMCG, automobile, IT, finance, e-commerce, and gaming are using iPinYou programmatic buying platform to uplift their brand awareness and to improve their operational efficiency. The platform has effectively served thousands of branding advertisers and tens of thousands of small and medium-sized enterprises. According to authoritative data, iPinYou represents 59.8% market share of brand programmatic buying in China. The future of advertising lies in Data + Technology.
Grace Huang Founder / CEO
Grace Huang, founder and CEO of iPinYou, takes full charge of the strategic planning and operational management of iPinYou. She is the first brand marketing expert who introduced behavioral targeting, RTB and DSP concept to Chinese market. She worked in the Marketing Department of Procter & Gamble Group and was in charge of brand marketing and hence has accumulated abundant branding and marketing experience. Thereafter, she worked in the world's top consultant firm McKinsey and offered marketing strategy consultation for many world-class enterprises. She graduated from Peking University majoring in both law and English, then attended UCLA and got a MBA degree.
Mark Xie Co-Founder / COO
He is a digital marketing expert based on analyzing consumers' behaviors. He is adept at integrating technology innovation and traditional commercial solutions. He has many years of experience in innovative marketing solutions promotion in FMCG and Internet industry. He worked as general manager in a well-known retail digital marketing company, as well as General Manager of Fedex-Kinkos. He also served as the terminal marketing channel director in many other multinational brands such as Procter & Gamble, SC Johnson Wax, Remy Martin, etc. He has bachelor and master degree of law in Peking University. He also has EMBA from China-Europe International Business School.
Dr. Xuehua Shen Co-Founder / CTO
He devoted himself in personalized advertising research and user behavior analytical modeling based on Hadoop cloud computing platform in America's biggest data exchange and DMP company Bluekai. He was engaged in search algorithm, including personalized search and search result real-time dynamic test platform based on user behavior in Google headquarters in Silicon Valley. He has a Ph.D. in University of Illinois in the United States majored in computer science. His research directions include information retrieval and data mining. His doctoral thesis is Personalized Search. He also published thesis on SIGIR, SIGKDD, WWW, CIKM, ICDE and UMAP during his doctoral period. One of the patents he applied during his doctoral period was Real Time Implicit User Modeling for Personalized Search (pending), which was commercialized in startup company Surf Canyon in Silicon Valley. He got his bachelor degree from Nanjing University majored computer science.
Chen OuYang CTO
Chen OuYang is an expert in artificial intelligence and big data technology. He has previously worked in leadership roles during his occupation at Xiaomi Inc., Microsoft, Oracle, and other leading technology companies. He was mainly responsible for managing SEO and optimizing various advertising platform. Chen Ouyang is a precursor of blockchain technology, big data marketing in China and author of “Druid Big Data of Real-Time Analysis”.
Sara Ye President of International Markets
Previously CEO of iProspect & Amnet China, managing all performance marketing and programmatic buying business operation for all Aegis clients. Before joining Aegis, was President of Mediabrands Audience Platform at IPG. Before IPG, was Managing Director of GroupM Performance Marketing at WPP, heading the strategic and operational development of GroupM’s four agencies’ digital search marketing in China. Prior to joining GroupM at WPP, worked for Google in both Google Mountain View Headquarters and Google China for four years after obtaining MBA degree. Holds a PhD and MBA from the University of Texas at Austin in the United States.
In November 2016, iPinYou received 3 awards at 2016 TMA (Top Mobile Awards) – “The Best Mobile Advertising Platform of the Year”, and “The Best of Mobile Technology Platform”.
Grace Huang, our founder & CEO, received the “Leader of Mobile Marketing of the Year” award.
In September 2016, iPinYou were selected to APAC CIO Outlook Magazine for “Top 50 Development Potential Big Data Company”.
In August 2016, iPinYou published the first “Digital Advertising Anti-Fraud Best Practice White Paper 2016” in China, with Xaxis and IAS.
In July 2016, iPinYou published “Programmatic Encyclopedia” with iResearch.
In July 2016, iPinYou, as the only China mobile DSP commpay, attended the Global Digital Advertising Top Conference (ATS 2016) in Singapore.
In June 2016, iPinYou integrated with MoPub’s traffic to enhance the world ecosystem industry
In June 2016, iPinYou cooperated with AppsFlyers to monitor the performance of mobile DSP
In May 2016, iPinYou cooperated with Peking University for improving the technology in Digital Marketing Industry.
In April 2016, iPinYou became the Top 100 of Chinese Internet Company
In April 2016, iPinYou was the only DSP company that was invited for the 6th China Connect Annual Conference
In January 2016, the company established international office in Seattle, extending cross-border programmatic advertising in United States, Southeast Asia, and Europe.
In December 2015, the company removed VIE structure to back to the domestic capital market, and completed 500 million Pre-IPO financing.
In December 2015, iPinYou released SME Version 3.0 and upgraded DSP system for small and medium-sized enterprises.
In November 2015, iPinYou started to have strategic partnership relationship and established Big Data Associated Laboratory with AsiaInfo.
In November 2015, iPinYou started the partnership relationship with Mi Gu (a subsidiary of China Mobile), AsiaInfo, and UnionPay Smart.
In October 2015, iPinYou cooperated with Integral Ad Science (IAS) to solve the problems of brand safety and visibility.
In October 2015, iPinYou was the first company integrating with Xiaomi’s mobile Ad Exchange.
In September 2015, iPinYou launched cross-screen data management platform for SME.
In July 2015, iPinYou established BoarderX Lab in North America, building cross-border DSP platform and enhancing the international strategy.
In June 2015, iPinYou became one of the first group of companies integrating with the Tencent ‘s DMP.
In April 2015, iPinYou integrated with the top 7 mainstream mobile video inventories in China including Youku, Tencent, IQIYI, SOHU TV, PPTV, LETV, and Funshion.
In December 2014, iPinYou awarded “Leading Brand Award”, “Best Advertising Award”, and “Mobile Innovating Grand Award”.
In July 2014, iPinYou launched the first DSP with PDB(Programmatic Direct Buy) technique , and ran the first PDB campaign in China.
In August 2013, iPinYou cooperated with different leaders in RTB industry and jointly launched iPinYou DSP Optimizer Certification Training Program.
In July 2013, iPinYou connected with all Chinese domestic mainstream ad exchanges after integrating with the Ad Exchange of Baidu and Youku.
In June 2013, iPinYou became the only Internet advertising technology company that received the honor of “21 Future Stars" issued by China Entrepreneur in 2013.
In June 2013, iPinYou was invited to attend the Global Digital Advertising Top Conference (ATS) in Singapore.
In April 2013, iPinYou formally entered into the small and medium-sized enterprises' market and released iPinYou DSP, which became a useful tool to help small and medium-sized enterprises enhance brand awareness.
In April 2013, iPinYou cooperated with iResearch and other professional market research companies to launch the “Convention on the Use of Internet Behavior Data” for China's Internet advertising industry to promote industry self-discipline and sound development of Internet advertising industry.
In April 2013, iPinYou associated with institutions of the world's top universities including Princeton University, Peking University, and Harvard University to hold the first Global RTB (Real-Time Bidding) Contest.
In January 2013, iPinYou successfully integrated with Sina's ad exchange SAX and became the first DSP connected with SAX.
In January 2013, iPinYou completed Round B financing and raised USD 20 million in financing, which was used for upgrading iPinYou's technology and products, market development, and brain gain. It is the first financing in China's RTB market that has reached the scale of tens of millions of dollars.
iPinYou is now growing fast into the most valuable Internet technology company. Looking back, we have achieved numerous honors, affirmations and supports; going forward, we will focus further on creating a better future. We believe that the future of advertisement lies in data and technology. Working together, let's create an intelligent new era of digital advertising.
We are a dynamic team looking to make a big impact in a global way. We work hard and move fast. We want to change the world while having fun at the same time. Most of all, we’re dedicated to making cross border ecommerce and marketing better for all involved. If you have a passion for this space, we’d love to hear from you.
Please contact us
America Office: firstname.lastname@example.org
China Office: email@example.com
Address: Room 901, Tower A, Lecheng Center, Chaoyang District, Beijing
Zip Code: 100022
Seattle Office－iPinYou International
Tel: +1(425) 406-8630
Address: 4040 Lake Washington Boulevard NE, Suite 203, Kirkland, WA 98033
Silicon Valley Office
Address: 298 S.Sunnyvale Ave, Suite 104, Sunnyvale, CA 94086
Hong Kong Office
Address: Unit 806, 8/F, Tower 2, Cheung Sha Wan Plaza, 833 Cheung Sha Wan Road, Hong Kong
Address: 6th Floor, Huihai International Plaza, Xuhui District, Shanghai
Zip Code: 310000
Address: Room 505, Gaodezhidi Plaza, Tianhe District, Guangzhou
Zip Code: 510000