Learn how data can help you connect with Chinese consumers
Automatically monitors and optimizes campaigns strategies and details of execution with transparency to enhance campaign performance
Cross-screen & cross-channel delivery
Consolidates domestic and overseas premium media resources to enable cross-media, cross-device, and cross-platform advertising solutions
Integrates with cloud storage, cloud data analysis, data mining tools, sales lead management tools, business collaboration tools etc.
Combines first and third-party data to create a customized audience database for different advertisers
As the first builder of a Hadoop cloud computing platform, iPinYou established its own exclusive audience profiling technology DAAT, which makes 400,000 bids each second
Allows API integration to provide advertisers with real-time campaign data feedback
With the accumulation of 9 years’ data, we embed an anti-fraud mechanism in Optimus Prime. Optimus Prime has integrated with IAS, Grapeshot, and other third party verification companies to ensure the advertising’s viewability, brand safety, and content relevance.
- Access to 200,000+ websites in China including the top 100 sites (Ex: Sina.com, QQ.com, Sohu.com)
- 12 billion daily impressions
- Leverage iPinYou’s Profiling Technology (DAAT) that contains more than 6,000 active audience labels to enhance campaign performance
- Integrate with over 500,000+ major mobile apps which cover 90%+ of mobile users in China. (Ex: PPS.TV, WeChat, NetEase)
- 10 billion daily impressions
- Utilize Location Based Strategy to engage users that are currently in or frequently visiting particular locations
- Leverage mobile data from major Chinese mobile carriers to prospect core target audiences to maximize advertising efficiency
- Integrate with 10 video ad exchange platforms, generating 5 billion daily ad exposures.
- Cover premium video sites such as Youku, Tudou, iQiyi, Sohu, Tencent etc.
- Provide omnichannel of video media buying through open exchange and the private deal
Applying supervised or unsupervised machine learning algorithms in data classification and clustering
Natural Language Processing
Utilize NLP to enhance Human-Computer interaction,understand and derive meaning from human language
Image analysis and processing in facial recognition and visual creation
Leverage machine learning system to observe behavior patterns of target audiences
Based on the big data,the iPinYou's Ai system supports different dimensions of intelligent delivery strategy including real-time anti-fraud,recommendation,conversion estimation,click-through rate estimation etc
Utilize our intelligence system to identify the best marketing solution for advertisers
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