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China's leading programmatic ad buying platform provider announces new U.S. headquarters, aims to help American brands successfully break into the Chinese market

2016.09.14

BELLEVUE, Wash., September 14, 2016 – iPinYou, China's largest programmatic ad buying demand-side platform (DSP) provider, today announced that it has opened a new headquarters in the United States (U.S.). iPinYou’s new U.S.-based office is dedicated to connecting North American brands with the Chinese market and helping Chinese brands explore international markets. Leveraging a leading team of market researchers and data mining experts, iPinYou has established itself as a worldwide leader in programmatic ad buying and is a brand’s best partner to explore the Chinese market and reach its consumers.

 

 

Founded in 2008, iPinYou owns a 59.8 percent share of China’s branded programmatic buying market, and Google Double Click, Baidu and Tencent have recognized iPinYou’s platform with a ‘Best in Class’ award. Last December, iPinYou received a $500 million RMB pre-IPO investment from its exclusive data partner, China Mobile, along with other investors. Beyond China Mobile, UnionPay and AsiaInfo are also iPinYou strategic partners.