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2018 iPinYou China Martech Conference

2019.01.10

On December 18th, iPinYou hosted the “2018 China Martech Conference” in Shanghai. We were honored to invite speakers from China Advertising Association, Forrester, InterContinental Hotel Group, JD Cloud, Metro AG, Uxin, Friesland Campina, Farfetch, and automobile manufactures to share their valuable input on leading MarTech trends.

 

During the conference, Dane Anderson, VP of Research Director & Regional Manager of Forrester mentioned “Nearly 50% of the B2C companies leverage MarTech platform. It helps companies to integrate and analyze all the data. In 2019, all the CMO should have built and been operating a system that mines user data for understanding users’ behavior, which is a key trend of the industry.” IHG agreed and mentioned “IHG GC has a well-built first-party user database, which possesses more than 10 million users’ data. IHG can find the core users by integrating AI technology with IHG CRM and iPinYou’s data. The integration has improved accuracy and efficiency of advertising.” said by Hao Wang, Chief Marketing Officer of InterContinental Hotel Group China.

 

Thanks to clients for recognizing our contribution to the industry. Established in 2008, iPinYou has successfully helped a number of companies to achieve their marketing goals and we will continuously provide the best service to our clients. For more information of our service, please contact us at international@ipinyou.com

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