As the leading DSP (Demand-Side Platform) service provider in China, iPinYou is well recognized for its specialty in programmatic buying technology. It extensively supports PC, video and mobile inventory resources, with an integrated capability of Cross-device Identification technology to recognize and connect true audience. Also, by applying Audience Targeting to find the best match between customers and ads, the advertiser campaigns gain a higher win-rate with boosted performance comparisons.
As the first DSP in domestic industry to support PDB (Programmatic Direct Buy) business for clients, iPinYou helped advertisers to purchase guaranteed premium media inventories to apply advertising. As the utmost effective approach to top-tier media resources, PDB is suitable for large-scale advertisers who manage across multiple sub-brands or massive ad creatives.
iPinYou has been enhancing advertising performance with incorporated cross-screen tracking and premium media connections.
iPinYou DMP helps the advertisers integrate multi-channel data in real-time, making full use of large-scale advertising data to build scientific classification models and algorithms. By deep data-mining and intelligent analysis, the performance of advertising campaigns is greatly improved so as to assist strategic marketing decision.
Technical advantages: By leveraging the large-scale data integrated from multiple resources, iPinYou DMP provides fertile taxonomy labels and audience insights to be applied during interactive marketing/advertising, hence satisfying the advertisers' needs.
Data advantages: As the data activator, iPinYou is the first to establish strategic partnerships with China Mobile, UnionPay Smart and Asiainfo. It aims to build the bridges of O2O data from first/second/third parties, allowing iPinYou to provide advisors and data vendors the value of immense data.
As part of the product suite, “iPinYou DSP for SME” is a self-served DSP tool tailored for small and medium-sized enterprises. These enterprises encounter difficulty in selecting target users, insufficient promotion budget, deficient brand promotion management, and ineffective search ads. “iPinYou DSP for SME” constructs channels for SME partners to reach the anticipated audience in a high volume, as well as stimulating the brand awareness with excessive performance under affordable media cost.
“iPinYou DMP for SME” can easily and efficiently manage CRM and O2O data. These cases include: providing advertising campaign guidance by monitoring and analyzing in-house visitor activities, demonstrating user conversion behaviors via straightforward diagrams, marking activity strategy intelligently and analyzing activity conversion.
“iPinYou DMP and DSP for SME” can achieve unified integration. With one account registration, SMEs can open up DMP/DSP and achieve "one-click campaign" from data management to marketing.
High volume labels of iPinYou DAAT audience taxonomy
Bring in premium audience
Aggregate PC and mobile data via cross-screen recognition technology