5 Myths Busted! Things You Need to Know to Double E-commerce Marketing ROI in China

2017.01.25

Having served many leading E-commerce brands, iPinYou found that many E-commerce have misunderstandings about programmatic buying, especially Demand-Side Platform. This article summarizes and clears up 5 main misinterpretations about DSP targeting.


CHINA’S LEADING PROGRAMMATIC AD BUYING PLATFORM PROVIDER ANNOUNCES NEW U.S. HEADQUARTERS, AIMS TO HELP AMERICAN BRANDS SUCCESSFULLY BREAK INTO THE CHINESE MARKET

2016.09.14

BELLEVUE, Wash., September 14, 2016 – iPinYou, China's largest programmatic ad buying demand-side platform (DSP) provider, today announced that it has opened a new headquarters in the United States (U.S.).


iPinYou Participated in CHINA CONNECT, Providing Supreme Business Solutions to Multi-National Enterprises

2016.04.26

The 6th CHINA CONNECT Conference opened in Paris this week, the largest gathering of experts on Chinese consumer trends, digital, and mobile tech marketing in Europe.


Mobile’s momentum is an unstoppable wave

2016.01.15

Already coming to the fore at an accelerated rate, mobile advertising in China will take off even more dramatically in 2016, predicts iPinYou's Grace Huang.


China's iPinYou bets on local knowledge against Google

2015.12.24

China’s largest DSP believes its local partnerships and strong knowledge of the local market will make it deliver a higher level of service compared to Google, its archrival.