Having served many leading E-commerce brands, iPinYou found that many E-commerce have misunderstandings about programmatic buying, especially Demand-Side Platform. This article summarizes and clears up 5 main misinterpretations about DSP targeting.
BELLEVUE, Wash., September 14, 2016 – iPinYou, China's largest programmatic ad buying demand-side platform (DSP) provider, today announced that it has opened a new headquarters in the United States (U.S.).
The 6th CHINA CONNECT Conference opened in Paris this week, the largest gathering of experts on Chinese consumer trends, digital, and mobile tech marketing in Europe.
Already coming to the fore at an accelerated rate, mobile advertising in China will take off even more dramatically in 2016, predicts iPinYou's Grace Huang.
China’s largest DSP believes its local partnerships and strong knowledge of the local market will make it deliver a higher level of service compared to Google, its archrival.