Learn how data can help you connect with Chinese consumers
Intelligent optimization
Automatically monitors and optimizes campaigns strategies and details of execution with transparency to enhance campaign performance
Cross-screen & cross-channel delivery
Consolidates domestic and overseas premium media resources to enable cross-media, cross-device, and cross-platform advertising solutions
Data Cloud
Integrates with cloud storage, cloud data analysis, data mining tools, sales lead management tools, business collaboration tools etc.
Integrated DMP
Combines first and third-party data to create a customized audience database for different advertisers
Exclusive Offerings
As the first builder of a Hadoop cloud computing platform, iPinYou established its own exclusive audience profiling technology DAAT, which makes 400,000 bids each second
API Integration
Allows API integration to provide advertisers with real-time campaign data feedback
Anti-fraud system
With the accumulation of 9 years’ data, we embed an anti-fraud mechanism in Optimus Prime. Optimus Prime has integrated with IAS, Grapeshot, and other third party verification companies to ensure the advertising’s viewability, brand safety, and content relevance.
PC
- Access to 200,000+ websites in China including the top 100 sites (Ex: Sina.com, QQ.com, Sohu.com)
- 12 billion daily impressions
- Leverage iPinYou’s Profiling Technology (DAAT) that contains more than 6,000 active audience labels to enhance campaign performance
Mobile
- Integrate with over 500,000+ major mobile apps which cover 90%+ of mobile users in China. (Ex: PPS.TV, WeChat, NetEase)
- 10 billion daily impressions
- Utilize Location Based Strategy to engage users that are currently in or frequently visiting particular locations
- Leverage mobile data from major Chinese mobile carriers to prospect core target audiences to maximize advertising efficiency
Social
- Reach 680 million Chinese consumers via premium social media platforms including WeChat, Weibo, QQ, etc.
- WeChat (Banner ads): Serve image and video ads on articles that are published by WeChat’s 12 million official accounts
- WeChat (Moment ads): Offer native advertisements that resemble original content friends post in their social feed to reach nearly a billion high quality users
- Weibo: Run ads in public article community where users are able to see friends’ posts.
- QQ: Leverage the fan base of QQ to provide relevant ad content to target audiences based on demographics and interest labels.
Video
- Integrate with 10 video ad exchange platforms, generating 5 billion daily ad exposures.
- Cover premium video sites such as Youku, Tudou, iQiyi, Sohu, Tencent etc.
- Provide omnichannel of video media buying through open exchange and the private deal
Machine Learning
Applying supervised or unsupervised machine learning algorithms in data classification and clustering
Natural Language Processing
Utilize NLP to enhance Human-Computer interaction,understand and derive meaning from human language
Image Analysis
Image analysis and processing in facial recognition and visual creation
User Persona
Leverage machine learning system to observe behavior patterns of target audiences
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